With the completion of the Toy Story trilogy, the popularity of the Toy Story characters are at an all time high. Characters like Buzz, Woody, Rex, and Mr Potato Head are popular items, whether they are action figure toys, games, dvds, or apparel.
Shortly after the release of the first Toy Story movie, the character of Buzz Lightyear enjoyed so much popularity, that he got his own show, Buzz Lightyear of Star Command. It was a series of cartoons, and specials that was centered around the Toy Story character. In conjunction with the release of the show, a lot of merchandise was also created. There were various action figures, numerous toys, games, vhs, dvds, and clothes.
Now that the Toy Story Trilogy is complete, the Buzz Lightyear toyline, clothing lines, and games have spawned from all three movies.