A couple of years ago it was announced that Walmart’s prices on its toys during the holiday season were lower than a lot of it’s competitors’. Their holiday toy prices beat out Target, Sears, and Kmart. Most of their toys were even less than Amazon.

Wal-Mart.com USA, LLC

Walmart holiday toy prices were compared with a group of about 15 toys that included Playskool’s Let’s Rock Elmo icon, and The still popular Leapfrog Leap Pad Explorer icon. They were shown to be 9 percent higher at Target and 13 percent more expensive at Kmart.

When compared to Amazon, about 18 items were shown to be priced lower at Walmart. And when compared to Toys R Us, the world’s biggest toy store, 12 items were shown to be priced lower at Walmart.

This year walmart is featuring over 1,000 toys that were voted favorites by children all over the country. Some of these include new toys like Fisher Price Imaginext, Fisher Price Little People Farm Playset, Furby Boom, and Flutterbye Fairy Flying Dolls. They also include old favorites such as the Barbie Dreamhouse, Playskool Sesame Street, Hot Wheels, Nerf, Crayola and more.

Walmart banks its holiday toy repuation on having the lowest prices during the holidays, those low prices are touted on toys and electronics as gift items more than any other category.

If things go as in previous years, Walmart will cut prices on perhaps another hundred toys, including more additions to its 100-toys-under-$10 lineup. It has also previously cut the prices of popular board games like Candyland and Yahtzee to $5, and marked down many popular toys.

The retailer also offers free shipping and free layaway on most of it’s online toy orders picked up in-store, including bikes and scooters.

Source: Bloomberg